Thursday, May 29, 2008


One of the things we picked up at this weekend's FPEA home schooling convention is a pair of KidsWealth packages. KidsWealth is sort of like Rich Dad, Poor Dad or Cashflow for Kids, but it works off of the real money of your kids regular allowance. Kids use an envelope system to allocate their monthly pay into different categories, including Wealth, which puts their money to work earning at least savings account interest, and Angel, where they donate to charitable causes.

I'll have to check back in with an update in a few months to see how the kids do with the program. We debated it, but got a kit for each kid, even though our youngest is only 4. But I've even joked that he should start a retirement savings account now.

On a marketing front, the whole package and website are very slickly done. The graphics looked so much like Hot Shot Business from Disney/the Kauffman Foundation that I thought they had a tie-in, but they don't. KidsWealth quite possibly had the best graphic design of the whole show. Their booth had slick graphics too, but there was surprisingly little energy to it. Just two piles of their shrink-wrapped boxes and an open sample or two. It would have been good at a trade show or a business expo, but at a consumer-level event like that, they needed more of a hook to draw in parent educators. Money quizzes and games, especially for kids, would have helped a lot.

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